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by Brandon Rhymes, @hand Account Executive
Shorten the time to market for your solutions. Everyone knows customization is expensive. In the sales conversation we refer to it as the dreaded "C" word. But, just how expensive IS customization? It's more expensive than you think.
In a previous post I demonstrated how a mobile work management application can be worth as much as a $10,000 / day to a company who employs 250 field workers each day. When considering how tailored we want a work management application to be, all of us remember to account for the development and management hours spent running a project. However, we often neglect the $10,000 / day opportunity cost in our calculations.
Time to market counts. And when the value potential of your solution is as high as it is with enterprise mobile software, time to market counts in a very BIG way.